|
Category Management
Category Management improves customers’ bottom lines by helping manage their
cheese categories as strategic business units. Schreiber partners with retail
customers to manage each category’s marketing mix of product, price, promotion
and placement.
As a result, customers get maximum value in price, quality, performance,
convenience and service. This means increased sales and reduced costs for both
Schreiber and our customers. Value-added services like Category Management help
differentiate Schreiber from other suppliers.
Schreiber’s Category Management solution consists of several tools. These
include:
-
Category reviews, in which a retailer’s internal mix and movement are compared
to the market
-
AC Nielsen data for conducting category reviews, period and quarterly updates
and other ad hoc reports
-
Secondary research on consumer, retailer and foodservice industry trends
-
Web-based ad tracking data for top accounts
Although primarily focused on retail, Schreiber’s Category Management process
supports foodservice and international requests as well.
|
 |